Forbes recently announced its venture into The Sandbox metaverse. It marks a significant move for the media giant into Web3 and digital real estate.
By acquiring virtual land in The Sandbox, Forbes aims to establish a permanent presence within this expansive online world. This reflects a growing trend among companies exploring the potential of the metaverse for community engagement and innovation.
The Sandbox, known for its interactive and user-generated content, offers a platform where Forbes plans to create a community hub. This space facilitates interaction, engagement, and collaboration among participants. Indeed, it brings together thinkers, leaders, and innovators to extend beyond traditional media engagement methods.
The virtual estate envisioned by Forbes is set to include multiple features. These include a luxurious pool, an elegant bar, and a gallery showcasing the 2024 Under 30 recipients. Therefore, these elements highlight the company’s effort to create an engaging and visually appealing user environment within the metaverse.
“Our venture into The Sandbox metaverse is a testament to Forbes’ commitment to embracing the forefront of technological innovation. By establishing a permanent presence in this digital realm, we are opening up new avenues for our community to connect, learn, and grow together in ways that were previously unimaginable,” Forbes’ Chief Growth Officer Taha Ahmed said.
Read more: Top 8 Companies Building in the Metaverse in 2024
Forbes’ approach also includes leveraging interactive experiences such as a scavenger hunt with QR codes scattered across the virtual estate, guiding participants to exclusive content and insights.
This move into The Sandbox by Forbes indicates a broader trend among businesses exploring the metaverse as a new frontier for digital engagement and brand extension. It is worth noting that following the announcement, The Sandbox’s native token, SAND, experienced a 3% price increase, going from $0.51 to a high of $0.53.
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